Eustress Marketing Coaching
I inflict positive stress (aka eustress) on organizations to help them improve how they market their products and services. In the process, organizations and their people better understand marketing.
I'm a rare breed of marketing generalist. Comfortable in adding value via design, NPD, digital, social, value props, purpose, modelling, messaging, opportunity assessment, team organization, strategy and tactics. I'm not biased to any specific marketing technique, channel, tactic or niche. Rather, I focus on the strategic solution given the issue and opportunity. Even if it means that I step aside and someone else comes in and does much of the work.
With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients, categories, markets, budgets and organizations.
I believe that cross pollenating best practices, ideas and learnings from different categories & markets opens up many possibilities. I work with directly with clients or via partners such as the BDC or independent communications agencies.
For me the best way of working is hands on, sleeves rolled up, collaborating with people and teams. It's critical that the teams I work with learn and grow throughout the work so that they are engaged, vested and can do it themselves the next time round. Along the journey, I inevitably learn new things.
I’m also an ambassador for Hyper Island, dubbed the “digital Harvard”, and helped bring their master class to Vancouver in 2013 and 2015. I speak and moderate panels at industry association events and I write for local, national and international trade press.
Prior to founding Eustress Marketing Coaching in 2010, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I headed up local, national, regional and global accounts.