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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 


Hackgate Strikes...sort of

richard sandor

I am just back from a few summer days away with the family and while away I learned that my twitter account was hacked into. I am pretty sure that I clicked on something I should have known better not to click on with my iphone. Being on by mobile I couldn't see the full landing URL I was on.

The worst part, I was without my computer and a decent 3GS signal so I could not do anything about it or see the extent of the hackage. My imagination ran password and settings surely had been changed and there were inappropriate tweets, photos, and material being blasted around the tweetasphere every minute from my account. It would be a complete nightmare to manage and right.

When I return home and plugged back in, I was rather disappointed to see the extent of the hackage.

Rolex. Diets. Earning money online. Wow! A few benign tweets - I had gotten off easy and learned a lesson.

The short form of Facebook and twitter which often contains a link (for twitter about 1 in 4 tweets contain a link) it can be easy to get duped. Combine this with proliferation of social media use on mobile and it is even easier to get lulled into clicking on something that kicks off spam or compromises security.

I thought that this infographic was interesting - especially the stats at the bottom which show complexity of password and time to hack it.

So as Captain Frank Furillo said on Hill Street Blues (all those years ago)... "hey - let's be careful out there."