contact us

We'd love to hear from you. 


+1 604 816 9704

I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 


It is here - M-Commerce at Starbucks

richard sandor

It was a big day for mobile commerce at Starbucks Canada. Today was day two that customers were able to pay via mobile phone. Being a Starbucks fan, cardholder and mobile enthusiast I was keen to see what the experience would be like.

When I asked to pay by phone for my tall coffee the staff at my local Starbucks were giddy with excitement. This was their first time doing this…all three of them huddled around me. Wow.... they wanted to see the cash register, my phone, print and check the receipt. The whole transaction from every angle. These Starbucks people were into it and obviously had been well briefed.

The way it works is that you sync Starbucks card/account info onto the updated Starbucks app. When you go to pay you present the card view of the Starbucks app, they scan it and instantly you see the updated balance on your phone. It is pretty cool.

   time to reload the SBUX card! 


That all being said. How much more convenient is this really? If I am on my phone emailing or surfing the web while I am waiting in line to order or pay – am I going to want to switch over to my Starbucks app, pay and then switch back to finishing what I was doing… it might be easier to pay by my Starbucks card or old school cash.

One benefit, besides not needing your wallet or card, is tracking your Starbucks rewards. I personally believe that Starbucks has missed about 100 of my visits as I only have 11 stars… I should be double gold level!!!

Starbucks is another example of a company moving mobile commerce forward. When I talk to clients and potential clients who think that mobile commerce is a ways a way… I remind them it depends on what type of mobile commerce - lots of people pay for parking by phone and now this… all baby steps towards Google wallet, Paypal, Smart type card readers that insert in iphones and NFC based mobile commerce which all are gaining steam fast. It might not be right for all brands and businesses but mobile commerce will be for many.