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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 


12,000 posts a month - really?

richard sandor

With the festive season upon us and in Canada a variety of new upstart wireless carriers on the market, I am sure there will be lots of smart phones, plans and related products under the "tree". I was in a Bell store the other day and overheard a mother with her teenage daughter talking with the sales consultant about a mobile phone plan.

She proudly said that she needed the unlimited text plan as her daughter sent 12,000 texts one month. She said this loud enough for me to hear.. to which I said something like wow that is pretty good. It turns out that this 12,000 was achieved in the summer time and now with school her daughter is down to a meager 4,000 a month. That might seem like lots but that is only slightly above US average according to some stats recently released. See mashable story here  The Average Teenager Sends 3,339 Texts Per Month [STATS]

I played with the 12,000 summer time text number. This means that across 31 days in the month, assuming 16 waking hours our prolific texter was rattling out 24 texts a waking hour.  I googled world record for text messages and found a number of 187k a month. Other people commented that they had sent/received 35,000 or 20,000 a month. All of which are staggering numbers.

Texting and other mobile/smart phone related activities have always been fascinating to me. I will be sharing more on this space soon as there is massive opportunity and I think that most marketers are missing a trick or two - or just just being tactical in the mobile space at best.

update: Seth recently  blogged on a similar topic and offered a solution (freedom)