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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 


Am-Bush Marketing Defined

richard sandor

I was reading about Decision Points - George Bush's newly released book. Aside from the expected controversy there is an interesting "protest move". There is a Facebook group going which asks people to go to their bookstore and move the book to the crime section or some other section, take a photo of Decisions Point in situ and then publish to FB. Below are some of the photos uploaded.Quite amusing!

The exact copy on the FB group reads:

"George Bush's memoir Decision Points releases this Tuesday, November 9. Join Waging Nonviolence in helping bookstores around the country correctly shelve and categorize this book. Move Bush's memoir to the Crime section of the store (the Fiction, Science Fiction, and Humor sections are also applicable), take a picture of your handiwork, and post it to the wall of this event page on Facebook.

If you prefer not to inconvenience the store's staff, just reshelve the book long enough to take a picture and then put it back.

This nonviolent action is inspired by the recent movement in England where thousands of people reshelved Tony Blair's memoir, A Journey, to the crime, horror, and dark fantasy sections of book stores, and even the toiletries aisle of supermarkets. 

So come out on Tuesday and put Dubya where he belongs.