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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 


The Flipping Buzz Around F Cancer

richard sandor

I got a call from the press to comment on this the other day. See . Ever since I have been following the story. I was taken by the emotion and opposing comments being posted by readers in the Province online under the story when it ran there. I was less impressed by some of the moronic comments.

As the father to a couple of young boys, I completely understand some of the sensitivities that some have to the f- bomb. That being said, given the audience and cause I think F cancer is entirely appropriate. It is a rallying cry for those and their loved ones who have and are battling cancer. It is an alert to those younger people who don't think that cancer could get them because they are too young. The simple fact is that cancer does not discriminate. It is ruthless but early detection can go a very long way.

There is much more than a bad language in a tagline going on here. Check out the social media activation.

Anyway, I hope and think we will hear lots more on F Cancer . 

Cover your ears kids.