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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 

Blog

And the Winner is...

richard sandor

The results from the Crowd Sourcing Experiment are in. I had about 60 designs submitted for my company ID project. I have been pretty lucky to have worked with some top designers in my time so I have some high standards. BTW my little experiment made for some interesting conversations with them this past weekend. 

Overall, I thought the designs submitted were pretty basic - some even cheesy but one stood out as being simple and feeling pretty right. And I am happy to report that there will be no massive market research to test it. I am just going to roll with it. That is unless there is a Eustress logo uprising in the social media world - like GAP saw this past week.  I don't think they crowd sourced their new logo.

My takeaway from the crowd source experiment is that is is really a volume play. You get lots of designs and get them quite timely. You just have to hope that you get lucky and one design stands out and sticks.

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