The results from the Crowd Sourcing Experiment are in. I had about 60 designs submitted for my company ID project. I have been pretty lucky to have worked with some top designers in my time so I have some high standards. BTW my little experiment made for some interesting conversations with them this past weekend.
Overall, I thought the designs submitted were pretty basic - some even cheesy but one stood out as being simple and feeling pretty right. And I am happy to report that there will be no massive market research to test it. I am just going to roll with it. That is unless there is a Eustress logo uprising in the social media world - like GAP saw this past week. I don't think they crowd sourced their new logo.
My takeaway from the crowd source experiment is that is is really a volume play. You get lots of designs and get them quite timely. You just have to hope that you get lucky and one design stands out and sticks.