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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 


Mental Marketing Stimulation from HBR

richard sandor

Wow. I have just read through a raft of articles from HBR on marketing and advertising. Their March edition is titled "Advertising -  that works" and provides much for marketers to sink their brains into including analytics, mobile apps, human experiences and creative that cracks it.

On top of all that is a HBR Future of Advertising Insight Center which has a even more fantastic content.

You can access it all here .

It is HBR and so is quite theoretical, and some of the supporting examples are to be expected (Nike +, Tesco) but nonetheless provides lots to think about. One thing is for sure - it is exciting times to be in marketing.