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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 

Blog

Scotiabank I am not your BFF...

richard sandor

and I certainly don't want to be part of your "Facebook Community". Enticing as the "*win*" was in your email subject line and yes, even with a chance at $1,000.  (Considering the $1.5 billion in profit last quarter, I would have expected the winnings to be at least $1,500)




Don't get me wrong, Scotia Bank is important to me. I have much business and money tied up with them and the people I deal with are fantastic. Truth be told I'd rather be FB friends with the staff there than Scotia Bank.  

What happened is it 2013 or 2008?
Communities for me are my marketing peeps, clients and colleagues. Communities are the mountain bike companies and groups I follow and interact with complete with banter, photos and inspiration.  Communities are parent groups and my kids' soccer club. Communities in short are about passion areas. I thought brands and businesses were getting this and Marketing Directors were moving away from the "No matter what business we are in, we need to have a community" mentality. See the related Brand Camp below.





Consider this.  The average number of friends on Facebook today per user is around 250. Add in the number of companies and brands people like (I have searched high and low for the average number but not located yet) AND well all of a sudden there are lots of Facebook updates...perhaps too much. FB advertising is going to be increased as FB needs to monetize more. Friends and brand preferences change and so hiding updates and culling are actions that I think we are going see more of.   The net net -  there is going to be a growing battle for people's attention in FB. Both people and brands need to add value and be more interesting on FB. And sorry Scotia Bank you aren't making it.


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